Kids Pass was founded in 2021 by Elizabeth Bravo, entrepreneur, mother of four, and co-creator of multiple family-focused brands in the GTA.
After welcoming her son Leonardo and navigating life as a parent of a growing family in Canada, Elizabeth noticed a significant gap: while she and her husband were creating magical birthday experiences through their entertainment company, families were struggling to afford everyday indoor fun, especially during long Canadian winters.
Originally from Venezuela, where outdoor activities are accessible year-round, Elizabeth quickly realized that in Canada, indoor play is not a luxury, it’s essential. And for many families, it can become a major monthly expense.
Determined to create a solution, Elizabeth began developing the idea for Kids Pass alongside her husband. What started as a simple concept in a local playground quickly evolved into a membership platform designed to help families access affordable indoor entertainment across the GTA.
Today, Kids Pass partners with indoor playgrounds and activity centers to create a win-win ecosystem:
More than a discount program, Kids Pass is a growing community built with intention, helping families create joyful memories without financial stress.
Our mission is simple: Play More, Worry Less.
Kids Pass was born during a simple moment of play in the park, when we realized families needed something better. A friendly, budget-smart membership that opens the doors to indoor playgrounds and activity centers all across the GTA.
But we’re dreaming bigger than savings. We’re building a growing community where families can connect, celebrate birthdays, enjoy events, and create joyful memories without financial stress.
Kids Pass was created with love, by parents, for parents. Join us and make life a little easier, a lot more fun, and filled with moments that bring families closer together.
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